This will be a simple, straight to the point guide on how to do proper and easy on-page SEO without wasting time on unnecessary bullsh*t. I’m going to share how I got from nowhere to #20 for a 110k monthly searches keyword, with almost no links whatsoever (Fiverr gigs don’t count) and just good old on-page optimization.
If you follow the advice in this article, you should see improvement in your SERPs within hours. With that being said, keyword research IS a thing. If you can’t tell the difference between a low and a high competition keyword you’re better off reading more about that than following this guide, in case you’re planning to rank for something like “how to lose weight fast”.
If you already have Yoast installed on your site and it’s connected to the Google Search Console, click here in order to get to the main part of this guide.
First things first, I’m going to talk about picking the right theme. Since every marketer in their right mind is using WordPress (unless you’re doing ecommerce, perhaps) – you should always go for a clean, lightweight theme and avoid using plugins as much as possible, or at least stay away from the less popular ones. Don’t overdo things and don’t pack your site with useless crap that’s just gonna slow loading time and could even make it vulnerable. The theme I’m using for this blog is called GeneratePress – although I’m using the premium version, they have a free one which will probably suit your needs, especially if you’re just starting off.