What are are search trends and why are they important to understand?
When the music video “What Does The Fox Say” by Ylvis went viral, Google searches for keywords like “what do foxes say” went off the charts. Ranking on Google for something that by then was so unpopular could suddenly bring you enough traffic to have you upgrading your hosting package and make you thousands of dollars of revenue.
It’s not only crazy viral searches that can bring you more visitors. You should constantly be paying attention to what’s relevant in your niche and how to take advantage of it. You could be one blog post away from solving a new problem hundreds of people are facing and using that to get more leads. This doesn’t have to be time consuming, and here are a few tools you can use to find search terms that are gaining popularity.